August 11, 2011
Internet
Google has never returned realtime search features? Is Google and Twitter have reached another deal that gives Google access to the Twitter firehose needed to create a useful feature? The feature worked without Twitter?
These are the questions we have been asked many times for deals completed last year, and realtime search feature goes way. Given that Google’s mission is to organize the world’s information and make it universally accessible, being superior product search, it seems that this is an area that Google should be crucified. Unfortunately, this is far from the case.
Now, the best place to look for if you want to look up to the second news and comment about something happening “now,” there’s no doubt Twitter. That may still be the case even though I have the feature, but I am / have the luxury of as the starting point for the search for the most people.
In our recent conversation with Mark Schaefer, author of The Tao of Twitter, and want to see what he thinks about. We asked:
How bad is Google needs to get back on Twitter firehose for realtime search? Do you think that Google is missing an important feature without it? At the same time, Twitter is the benefit of people do not Google for this type of search?
“Twitter is trying to reign it in as a way to create more opportunities for monetization,” said Schaefer WebProNews. “To the extent that they can do that, then yes, Twitter will benefit. The real-time results from Twitter is an irreplaceable asset, unique and extremely important, especially when it comes to providing search results ‘warm’ by comments from friends at the time. ‘
“Very ironic that Google + is conservative so by providing access to their API,” he added. “At SXSW last year, Google’s Vic Gundrota say before they are available, they want to make sure it is the right thing to do is not satisfied with the way the people. In hindsight, his comments seem prescient! ‘
Because Google rid of features, Twitter is doing something to improve its own search realtime. If Google is not careful, it can snowball Twitter support. Twitter has become the main source of news on the web, and publishers becoming distanced themselves from Google News.
“The new data from the Social practices project revealed that Twitter is the benefit of the youth movement,” Schaefer told us. “People between 12-17 seem to accumulate now on Twitter. Do they use it for straight news? Probably not! ‘
“As a comparison, I surround myself with experts in Twitter marketing frankly I could find,” he added. “For the most part, on this subject, my Twitter RSS feed and believe it is one that is very effective. Now, news breaks on Twitter. So, yes, Twitter can be a good news feed what you want. ‘
Twitter replacing Google News for more people? Twitter care about the news. They recently provided a set of best practices for journalists.
“The news breaks on Twitter, both locally and internationally, wide or narrow interests,” Twitter analysis of recent research scientist Jimmy Lin said. “When you break the news, Twitter users flock to the service to find out what happened. Our goal is to instantly connect people everywhere to what’s most meaningful to them, the speed at which our content (and the relevance of the signal obtained from it) makes it grow more technically challenging, and hard We very difficult to continue to improve our relevance algorithms to overcome it. ‘
“Just to give an example: search, boiled down to the basics, is about the long-term statistical computing such as frequency and inverse document frequency,” he added. “Most of these algorithms assume some static notion of the underlying distribution – which is certainly not the case here!”
“During the main event, the frequency of query spike dramatically,” said Lin. “For example, at 5 October [2011], shortly after the death of Apple co-founder and CEO Steve Jobs, ‘steve jobs’ query jumped from the volume fraction ignore the needs of 15% of the demand flow – nearly one in six of all questions provided! ‘
It is interesting that even Google recognizes the role of Twitter is growing in the news consumption habits of looking ‘content. One of Google’s official Twitter account tweeted out today:
A link to the piece Brand Republic, saying:
The study, seen exclusively by Media Week, from Ipsos Media showed that 20% of Europe top employers, including the chief executive and chief financial officer, spent more time on Twitter a month average, than the global business websites such as Reuters, Bloomberg, and Economist.
The data revealed that the business elites in the daily consumption of the Financial Times and The Economist.
Only the news, may also social element of Twitter, and Google is becoming looking for personalized search based on social relationships. Twitter (not to mention Facebook) play an important role here as well, even in real-time terms, if relevant, but it does not look like it’s happening anytime soon.
By the way, Twitter (like any other Google competitor) hunting Googlers. They reportedly just Google director of business development, Matthew Derrella.